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It's not what you know, it's who you know

A pragmatic American saying that rings especially true in Miami, where personal connections and networking drive business culture. The city's Latin American influence adds the concept of 'compadrazgo' — relationship-based trust — making personal connections doubly important.

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It's not what you know, it's who you know
🇺🇸 English Miami, US
Pronunciation: its not wut yoo noh, its hoo yoo noh
A pragmatic American saying that rings especially true in Miami, where personal connections and networking drive business culture. The city's Latin American influence adds the concept of 'compadrazgo' — relationship-based trust — making personal connections doubly important.
Contributed by AdagIA Team

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